THE BEST CUSTOMER
EXPERIENCE WINS. 
Do your customers love you so much they invent reasons to buy more from you?
They will.

SUCCESS STORIES

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David G Ewing Standing
ABOUT
DAVID G. EWING

David G. Ewing, CEO of Motiv, is a trailblazer in customer experience innovation. With over 25 years in the industry, he has transformed insights into substantial revenue for 500+ clients. A Harvard cum laude Engineering graduate, his leadership has earned Motiv a spot on the Inc. 5000 list. As president of The Entrepreneur's Association in Austin, he is dedicated to empowering fellow entrepreneurs. Beyond business, he is a devoted husband of 19 years and a passionate coach for his son's robotics team.

The Spark

David believes the best customer experience wins. Why? When your company creates THE SPARK that fills them with wonder and delight, they find excuses to do business with YOU. He is obsessed with finding ways to make THE SPARK happen for his own company, for his clients and for leaders of sales, marketing and service organizations. If you want tips, ideas and inspiration on how to make your company deliver THE SPARK sign up for David's updates and get ideas you can use.
Any business can create THE SPARK, but it will not happen by accident. It also will not happen if you just try harder, smile more and run faster. Creating THE SPARK requires disciplined commitment to four things:
Building a Culture with committed people
who revel in delighting customers
Using your Data to identify moments that
matter
Deploying Systems to ensure everything happens consistently, without effort
Providing the Leadership to innovate and coordinate teams to see your vision
Igniting excellence with the spark
Featured Podcasts

THE SPARK EFFECT

When your customer experience has THE SPARK it can change the course of your business.
robot gathering the spark

Renewal rates go up, churn goes down

Customer lifetime value goes up

You can cross-sell more effectively

You can upgrade/upsell more often

You can receive more referrals

Customers will try your new products

Customers will forgive you when you screw up

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SIGN UP FOR THE SPARK
David shares ideas and examples of THE SPARK wherever he finds them. What he does NOT share is your email address. Get ideas that you can use.

Custom Experience Resources

Looking for a bootcamp on the principles of customer experience? There are a lot of great business books but there are some of the classics that might be overlooked. Reading these is a great underpinning to creating a THE SPARK.
SALES
HOW I RAISED MYSELF FROM FAILURE TO SUCCESS IN SELLING
This is the original sales book. The first publication was over one hundred years ago! This groundbreaking book contains the timeless principles that have enabled sales success for a century. One can read many books of the month on selling, but David has never read one that was not a derivative of this one.
SERVICE
BE OUR GUEST
Disney customer service is legendary. This book is the blueprint on how to make it happen. 
MARKETING
LAUNCH
There are dozens of superior marketing books;, everything by Seth Godin is wonderful. However, if one is going to read just one book, there is no playbook like Launch.
LEADERSHIP
TURN THE SHIP AROUND!
There are many great books on leadership, but this one is special. Most leaders complain that they cannot get their teams to take initiative. Turn the Ship Around is an amazing story of a leader who creates more leaders. The lesson is indispensable.
DATA
INNOVATION USING FREAKONOMICS
A wonderful exploration of using data to draw conclusions, the mindset of Freakonomics is what every innovator needs to start using their own data to create THE SPARK. 
David G. Ewing hosts online bootcamps for Customer Experience.
Sign up here to get notified about the next one.

CONNECT 

David is very active on LinkedIn. Please feel free to
 follow him, connect, and check out Motivcx.com.
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